Week 7 Blog Exercise

This Chair/rocking chair design was so eye catching I had to pick this one to talk about. The 3 of Dondis Basic Elements I find most prominent in this one is number one- movement, number two- color, and three- shape.

Movement it active in the roundness of the bottom part of the structure, I instantly visualized myself rocking in it, and its large enough to put your feet on to dictate the shifting of weight. This movement performs attractively to the viewer because it’s a motion of comfort. Being rocked as a little child, or to fall asleep just like in nursery rhyme songs we heard at a young age. The person sitting in the chair looks comfortable, because of the quality it’s hard to see how cushy the chair is but I can’t imagine its plastic.

Color is just popping out at us, yelling look at me! Against the white it is visually appealing, also the little flower on the ground was a nice touch by the photographer. The red/pink on the inside is active because their will always be different shadows and a different glares of light on it so as it rocks back and for the color is always changing. It's creating an eye catching chair that you can break your sight from it performs for its self. Just the fact that the color is only on the inside creates an extra dynamic visual appeal.

Shape is huge in this chair. Its shaped like a bean, now I know that’s not a "primary shape" however its what we recognize so that’s what we relate it to. In actuality it’s really half-circle on top of another half-circle that connect on the sides. Its active because is looks like it would fit the back of the human body comfortably, and the shape of the design works for itself because we want to sit in it, to experience how it feels. And the fact that its hallow just makes it all the more interesting, like the shape could actively change if someone who might weigh more sat in the chair opposed to someone who weighs less.

Week 6 Blog Exercise - Design Success and Failure in Relation to Syntactical Guidelines

My future is hopefully in advertisement logos for big companies. This is a logo for MTV music television entertainment, and a poor one at that in my opinion. Its not visually stimulating of stressed in the least bit, which it should be because this television program prides themselves on being wild, crazy, fresh, everything you haven't seen before will be seen here first kind of attitude. This Design with flowers behind what appears to be a big metal M doesn't even give incite to what MTV if you had know idea who MTV was.

 

this is a great depiction of a successful logo for MTV. The design is stressed by being at an angle and shifted to the right a little making it unbalanced however the big red rolling stones logo on the left makes it balanced because it draws so much attention. And the bright colors on the dark background makes the design pop. This is a far more successful example of a logo where Syntactical Guidelines have been put to good use.

WK 5 Blog Exercise: Visual vs Symbolic Language

sughResponses:
dirty, sad, hungry, homeless, helpless, economy, struggle, starving, poor, family, urban, soup line, hope, old, young, poverty, travelers, sicknes, bad health, crying, American dream.

underlying compositional structure:
black, white, gray, balance, leading lines, noise , patterns, randomness, squares, blocks.

symbols:
  sign in window, a line to wait in

Description: There is a dirty street and side walks, people from all over come to wait in line all day for a bowl of soup because they are homeless or so poverty stricken that they cant even feed themselves or there family. the line of the poor stretches around the corner of an old bulding and far into the distance that the people waiting begin to become so small they look like ants. Thats how many people are waiting. Its cold outside, everyone has a dark coat, dark heavy pants and a hat, no bare limbs show on anyone. The shoes on there feet are old and beat up, there feet are soar and there handd cold. The picture is in bacl and white, it looks like it was in the late 1800's, the years of our countries great deppression.  

Top-Down Visual Processing

This is a good example of high attention top down processing and lower the lower level of top-down processing. First our attention is driven to take notice of the puzzle shapes to map out where they fit. There is movement in this because we can plainly see where the pieces go and we are ready to place them there if given the opportunity. We link and connect with the pieces out of place and the ones already in place which makes it every active. As for the lower level of of the processing we note that the puzzle pieces we are trying to connect are a lighter color. Hence, they are on the darker contrasting background. Then you of course take notice of the silhouette of the man on the right but we know he really provides no clue to helping us put together the puzzle other than that fact that he might be trying to do the same thing. If we were to use a rapid eye movement tracker on the photo, I predict that the most time spent would be on the outlines of the puzzle shapes.

This photo was retrieved from an image search of "Puzzle" on the google search engine. The sight name is http://www.texastowerpr.org/