Week 12 Blog Exercise / Visual Techniques

 Instability, irregularity, activeness, distortion, sharpness, repetition, singularity

 Activeness, sequentially, accuracy, opacity, exaggeration

Both of these advertisements are very active, you know that guy wearing Dicky's will keep flying through the air, while you can feel how bouncy that spiraled depiction of a Quakers oatmeal box is, but like a spring we know it might balance or it could fall over, we are left to decide that. There is irregularity and distortion in the Quakers can because we know that its really not shaped like a spiral, so that forces the viewer to try to understand what the designer was trying to get across, or what message they were sending To me it says a bounce start to your day, or a way to spring you out of bed. We like the sharpness of the image, its a very clean image and we know what were looking at. if it were fuzzy that might cause ambiguity. As for the Dicky's ad, as a viewer this tells me that i can do anything in these jeans, there for work and play, and the opacity of the "wear them to death" phrase makes for a great contrast on the light gray washed out image, its a strong contrast in large dark letters that pops out and catches out attention. Its Asymmetrical obviously, and its Sequentially because we know what is going to happen, hes going to fly and fall. I feel there exaggeration, because that leads us to believe he was riding his bike very fast to get him to fly that high. Both are great advertisements that suit the company there promoting for. This is what I'm passionate about, logos for clients and I dig both of these ads don't by Goodby, Silverstein & Partners.

Week 11

This is a Great example of effective contrast in this design. Bright illuminating color on the black night s really sharpens and makes the advertisement pop out at you. Scale is used as a tool to explain that the silhouette figures are important because we know from common knowledge that humans cant be that large next to planet. I think that there is a harmonious balance to it because the top half is heavier with the image of a planet however, the silhouette in the center and the silver halo sign balance it. This image even has use of chiaroscuro, the meaning of lightness vs dark from Rembrandt. Also because this image is strikingly sharper from the edge of the highlighted planet it makes it a great example of contrast. Also there is a great contrast of tone causing the effect of "dominance and recessives"-Dondis. There is also a great contrast in shape, its its the only sharper in the whole image

 I see this as a bad example contrast in design because the pattern is so ambiguous that it blurs together and creates optical illusions with our eye. The design just doesn't exhibit polar opposites of anything, except for direction i suppose. And it takes away from the Olympic symbol, probably one of the most widely recognized symbol in the world and i had to look for a while before that was what i saw. Not only that, the Olympic sign is even in color, one of the strongest elements. Because of the blurring of the lined pattern i don't see sharpness, this is because its blurred. Also there is a lack of contrast with tone.  The many black and white lines defuses it, almost makes it look gray in some areas that we see. Here there is no contrast in shape, its all the same in a harmonious rhythm together.

OPTION 1 Week 10

 

In both of these images the mascot of this advertising campaign for Scrubbing bubbles is an animates scrubber. The 2-D animation is still obviously, but is implying motion. With the bubbles larger behind him and floating off implies that he moving forward quickly to clean. It always has a little tilt forward to where hes looking implying movement forward, if he wasn't to move forward with his lean/tilt he would for sure fall over on his face. The bubbles are also smaller under the front of him witch gives us the clue that because hes moving forward there is no opportunity for any bubbles to come out in front of him. I think that this little animation for the face of this Johnson and Johnson product is very smart. Its easy and get the point across and its animation uses implied movement, so it's even cooler.

This image is from the 3-D computer animated Disney film the Incredibles. This characters super power is speed obviously, but even more this implied motion graphic is very successful in conveying he's running, and fast. His hair is whipping back behind him, his arms in a running with human like stride that we recognize from our cognitive memory. His suit is arrow dynamic and this his body has all its weight in front so power forward. Also his feet and legs are in line to run. I feel this 2-d picture is a great depiction of showing what this characters super power side can do.