Tuesday, November 2, 2010

OPTION 1 Week 10



 
In both of these images the mascot of this advertising campaign for Scrubbing bubbles is an animates scrubber. The 2-D animation is still obviously, but is implying motion. With the bubbles larger behind him and floating off implies that he moving forward quickly to clean. It always has a little tilt forward to where hes looking implying movement forward, if he wasn't to move forward with his lean/tilt he would for sure fall over on his face. The bubbles are also smaller under the front of him witch gives us the clue that because hes moving forward there is no opportunity for any bubbles to come out in front of him. I think that this little animation for the face of this Johnson and Johnson product is very smart. Its easy and get the point across and its animation uses implied movement, so it's even cooler.

This image is from the 3-D computer animated Disney film the Incredibles. This characters super power is speed obviously, but even more this implied motion graphic is very successful in conveying he's running, and fast. His hair is whipping back behind him, his arms in a running with human like stride that we recognize from our cognitive memory. His suit is arrow dynamic and this his body has all its weight in front so power forward. Also his feet and legs are in line to run. I feel this 2-d picture is a great depiction of showing what this characters super power side can do.

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