Instability, irregularity, activeness, distortion, sharpness, repetition, singularity
Activeness, sequentially, accuracy, opacity, exaggeration
Both of these advertisements are very active, you know that guy wearing Dicky's will keep flying through the air, while you can feel how bouncy that spiraled depiction of a Quakers oatmeal box is, but like a spring we know it might balance or it could fall over, we are left to decide that. There is irregularity and distortion in the Quakers can because we know that its really not shaped like a spiral, so that forces the viewer to try to understand what the designer was trying to get across, or what message they were sending To me it says a bounce start to your day, or a way to spring you out of bed. We like the sharpness of the image, its a very clean image and we know what were looking at. if it were fuzzy that might cause ambiguity. As for the Dicky's ad, as a viewer this tells me that i can do anything in these jeans, there for work and play, and the opacity of the "wear them to death" phrase makes for a great contrast on the light gray washed out image, its a strong contrast in large dark letters that pops out and catches out attention. Its Asymmetrical obviously, and its Sequentially because we know what is going to happen, hes going to fly and fall. I feel there exaggeration, because that leads us to believe he was riding his bike very fast to get him to fly that high. Both are great advertisements that suit the company there promoting for. This is what I'm passionate about, logos for clients and I dig both of these ads don't by Goodby, Silverstein & Partners.
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